Firstly, other tools try to be useful for all types of Amazon seller (Wholesaler, Private Label, Merchant) by having an individual listings-first focus, amalytics is focused solely on Private Label sellers; we have a niche-first focus. For those not familiar, these are sellers that are creating custom new products - its where the largest margins lie on Amazon. Other tools focus on individual listing metrics, these are more useful for wholesalers and less important when you’re choosing an area to develop a new product in. Private Label sellers are not adding your name to a list of sellers and hoping to win the buy box, instead they're looking for an underserved, hungry market to sell a new offering to. You can’t find these niches by looking at a single listing. You need to analyse a niche (subcategory) as a whole first. We also provide the individual listing metrics, but only for deeper analysis once you’ve spotted an interesting niche.
Secondly, its worth noting that, aside from their main offering, some other product research tools have tried to analyse niches:
- The first class of these tools (e.g. JungleScout's offering) are browser-addon niche assesors. These tools require you to start with an area/product type and then research it - but if you don't like throwing darts at a board or if you’re as unoriginal as me it can be difficult knowing where to begin. amalytics flips this by running analysis on thousands of Amazon product types so that users can find high-value, low-competition niches. This algorithm also absorbs the daily keyword searches that free users are allowed and allows users to search those results.
- The second class of these tools (e.g. Viral-Launch's offering) seem to be direct scrapes of keywords that have been searched on Amazon or in Google. Having tried them myself when I was looking to be an Amazon seller I can say that over 70% of them are either too generic (think "shirt") or too specific (think "Nike men's blue t-shirt size XL") to be useful even if the metrics do look promising.