Frequently Asked Questions

What is amalytics?
amalytics is an Amazon niche search engine made specifically for Private Label (net new product) sellers. By focusing on product areas rather than individual listings, it allows the creators of new products to quickly decide which type of product to create.
How can I search for a niche?
amalytics allows you to search in two ways. If you already have an idea that you'd like to analyse, you can search by keyword niche from the homepage. If you don't yet have an idea you can use a criteria search to shortlist suitable product areas based on your ideal niche attributes.
What metrics does amalytics use to compare niches?
amalytics will give you an insight into how popular a niche is (sales levels and reviews), how much profit is being made (revenue and FBA fees), how competitive it is (reviews and seller counts), how easily it can be conquered (brand dominance and reviews) and how scalable it is (average variant and accessory counts). All of these factor into amalytics niche attractiveness score (%) - a handy way of getting a glimpse of niche attractiveness and compare it to the months previous.
How does amalytics differ from other product research tools?
Firstly, other tools try to be useful for all types of Amazon seller (Wholesaler, Private Label, Merchant) by having an individual listings-first focus, amalytics is focused solely on Private Label sellers; we have a niche-first focus. For those not familiar, these are sellers that are creating custom new products - its where the largest margins lie on Amazon. Other tools focus on individual listing metrics, these are more useful for wholesalers and less important when you’re choosing an area to develop a new product in. Private Label sellers are not adding your name to a list of sellers and hoping to win the buy box, instead they're looking for an underserved, hungry market to sell a new offering to. You can’t find these niches by looking at a single listing. You need to analyse a niche (subcategory) as a whole first. We also provide the individual listing metrics, but only for deeper analysis once you’ve spotted an interesting niche.

Secondly, its worth noting that, aside from their main offering, some other product research tools have tried to analyse niches:
- The first class of these tools (e.g. JungleScout's offering) are browser-addon niche assesors. These tools require you to start with an area/product type and then research it - but if you don't like throwing darts at a board or if you’re as unoriginal as me it can be difficult knowing where to begin. amalytics flips this by running analysis on thousands of Amazon product types so that users can find high-value, low-competition niches. This algorithm also absorbs the daily keyword searches that free users are allowed and allows users to search those results.
- The second class of these tools (e.g. Viral-Launch's offering) seem to be direct scrapes of keywords that have been searched on Amazon or in Google. Having tried them myself when I was looking to be an Amazon seller I can say that over 70% of them are either too generic (think "shirt") or too specific (think "Nike men's blue t-shirt size XL") to be useful even if the metrics do look promising.
Over time, won’t these high-potential niches become crowded or less attractive?
After a certain amount of time, yes. However, remember three things:
- Firstly, not all products that try and conquer these markets will be successful. You still have to have a useful, popular product backed up by outstanding service. Execution is important.
- Secondly, new niches will surface as product lines become wider and tastes change. Another function of amalytics is to stay on top of new upcoming product categories.
- Thirdly, before they are conquered, by definition there will need to be high-performing sellers within these. Why not you?
How does niche tracking work?
amalytics is useful for existing sellers as well as new ones - it allows current sellers to actively track niches they're selling in to get updates on its health and alerts on when its in trouble and why. This way they can focus on improving their product while amalytics keeps an eye on the market/competitive situation.